Selected by a panel of experts, Vauxhall Fashion Scout's Merit Award is awarded to the season's best innovative designer with the most potential

Vauxhall Fashion Scout is delighted to announce Eudon Choi as the Merit Award winner for Spring/Summer 2011.

Eudon will follow in the successful footsteps of William Tempest, David Koma and Hermione de Paula who have had stellar starts to their careers through the Merit Award

Eudon has won a generous three season deal including a fully sponsored catwalk show during LFW plus free London Exhibition and Paris Showroom